4+ day, 26+ min ago   (1602+ words) Image © Matt Wild Since 2019, PROJEKTIL has staged immersive productions in more than 100 cities across 20 countries, transforming churches, museums and other heritage spaces into ticketed attractions. As the Zurich-based studio marks its tenth anniversary, creative director Roman Beranek and business director…...

1+ week, 4+ day ago   (1301+ words) Why attractions designers should challenge their assumptions and look beyond their own discipline to create better visitor experiences The Upside Down House offers a literal example of seeing things from a different perspective Several years ago, someone told me a…...

1+ week, 5+ day ago   (337+ words) “It all started with the AI Portrait Souvenir Kiosk at Rembrandts,” say Martin Poiesz and Simeon van Tellingen, the team behind Citysaurus. “Due to limited floor space, we needed an alternative to the traditional green screen. The solution came from…...

2+ week, 4+ day ago   (1371+ words) For the sector to succeed in the long term, operators need to solve one critical challenge: giving guests a reason to come back Young visitors work together to battle a dragon during a FuzionGamz experience As I’ve spent more time…...

2+ week, 6+ day ago   (604+ words) 'The state of location-based VR 2026' marks the largest sector-specific consumer study to date Zero Latency, a global leader in VR entertainment, has revealed the results of the largest consumer study ever run on location-based VR, which found that immersive virtual…...

3+ week, 4+ day ago   (268+ words) New event is designed to bring together Nashville's fitness and wellness community With locations in Las Vegas and Nashville, Play Playground offers a social game experience Designed to bring together Nashville's fitness and wellness community, the Wellness X Play Social…...